Lionsgate CEO Jon Feltheimer recently chatted with investors about the Divergent franchise and the Hunger Games franchise, revealing two things: 1. That the Insurgent trailer is set run before the Mockingjay Part 1 movie, and 2. That they are in talks with prospective partners about Hunger Games theme park attractions!
On the Insurgent trailer being released before Mockingjay Part 1 in November:
“With the first Insurgent trailer slated to debut with the release of Mockingjay in November, skyrocketing book sales, a stellar home entertainment launch and stars Shailene Woodley, Theo James and Ansel Elgort, generating ever-increasing online buzz, I think you can understand why we believe that the Divergent series is becoming very special.”
On a potential Hunger Game theme park:
“During the quarter, we also continued to extend The Hunger Games franchise into new lines of business. In addition to the mobile game partnership and The Hunger Games traveling museum we announced on the last call, we’re deep into conversations with prospective partners on 4 continents to explore theme park attractions and other location-based entertainment opportunities.”
On the growth of the Divergent franchise:
I’m going to talk a lot this morning about Divergent, because all the signs are pointing to it growing into another big young adult franchise like Twilight and The Hunger Games. Book sales are soaring at the rate of 500,000 to 750,000 copies a week, increasing from 17 million in March to 26 million today. And not unlike the evolution of the Harry Potter franchise, author Veronica Roth continues to build out the Divergent universe with new material. Her latest book, Four: A Divergent Collection, explores the back story of the charismatic male lead, played by Theo James, and climbed to #1 on the bestseller list last week.
We have to say: There are some amazing things going on in the book-to-movie world right now, and we’re so happy about it. Also, can’t wait for the Insurgent trailer!