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Theo James is the New Face of Hugo Boss’s Fall Fragrance!

Theo James is the New Face of Hugo Boss’s Fall Fragrance!

Have you ever just really wanted to sniff Divergent’s Theo James? Well, now you can — kind of.

It was just confirmed that Theo James is the new face for the Hugo Boss fall fragrance! Below we’ve posted the first smoldering campaign image — have fun swooning over those deep brown bedroom eyes and sulky lips!
Theo James - HUGO

Here’s what Theo James had to say in a press release about his involvement with Hugo Boss:

“I’m honored to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

We’ll post more photos once they’re released! What do you think of the first pictures?